09 Feb 2017

How to Optimize Your Ecommerce Site to Maximize the Revenue

If you desire to be a leading online retailer, your e-commerce website needs to have the capacity to perform. And the performance comes only when you optimize the site in an effective manner.

Hence, this blog gives you a few tips on optimizing your e-commerce site and beat the competition. 

  1. Start promoting special offers on multiple occasions

Occasions such as the Christmas, New Year, and other festivals are the time when people look for new products. Hence, upgrading the website content to promote your offers during these occasions can get you better revenue. Every product can be tied with one or the other festival. All you need to do is find that connection and promote your products and site on multiple platforms. 

  1. Get quality technical services

There are multiple magento ecommerce services available to help you improve the site’s performance and speed. Better site speed means more traffic, which ultimately leads to more sales. The professionals can make your website performance go to a far new level of excellence. So, do use the services. 

  1. Optimize the page weight

The page weight depends on the amount of load you have in it. For the e-commerce sites, it is usually the high-resolution images that increase the page weight. Hence, compressing the size of the images would be a better idea. You can do this to the entire site and make it easier for the users to load the site and go through the products you have in there. 

  1. Make your site secure for the users

When people come to your site to buy stuff, they need to feel comfortable while putting their important details there. This trust of security is achievable only when you have ensured the security of the platform. Make sure that the user feels safe while using your site.

Finally, add more positive reviews about the products on the pages and try to create a sense of limited availability. This will help you increase the sales and get better revenues as well.

So, keep these points in mind and grow your online business.


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04 Feb 2017

Questions You Should Ask to Launch Your Ecommerce Store on Magento

Being one of the leading platforms, Magento becomes the first priority of the businessmen, who want to jump into the online store business. However, the preparation and plan are what decide the future of your website. Hence, you need to make sure that you have the answers to all the critical questions. 

  1. Have you purchased the desired domain name for the site?

Getting the desired domain name that exactly expresses your business is a critical part. After all, the domain name is the first thing that any user sees on the search engine. Hence, you need to make sure that you got the desired domain name. Delaying this can lead you to lose the name that you want for the site. 

  1. How much money is enough for the development of Magento website?

It is important to have a clear idea about the required budget for the site development. This way, you can stay ready to invest and get a highly effective design of the site. Also, you can utilize the magento community support to ensure the quality performance and the security of your website. 

  1. Which agency is the best for the development of the site?

Having the right team by your side reduces half of the stress from your mind. However, getting the right team requires some efforts. You need to do a deep research and find out the company that suits your requirements and budget limitations. Make sure that you hire a certified company that has the proper experience of providing quality results. 

  1. Have you decided on the hosting?

Hosting is another aspect that requires an immediate, but a reliable decision. Here, you can get the help of the professionals and even search for the reviews and references online. 

  1. Have you created the content for the products?

In order to get better visibility during the initial stages, you need to get ready with the content for the products you are going to offer on the site. This way, you can get better ranks on the searches.

Keep these tips in mind and ensure an organized website.

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27 Jan 2017

Why You Should Use WordPress For the Development of Your Organization’s Website

WordPress has evolved a lot in its long journey.

In fact, it has become a reliable option for the websites of many organizations. The benefits offered by the platform make it highly effective option for the websites.

Here are all the advantages of using WordPress for the development of your website. 

  1. Easy and effective

Ask any wordpress web developer and he or she will tell you how easy it is to manage the technology. But still, the effectiveness of the websites is no less than any other platforms. The WordPress reduces the time period of formatting and managing everything while adding new updates to the site. In fact, one can manage his or her website from any computer. This is because of the browser-based approach of WordPress, which requires the internet connection and a computer to log in. 

  1. Favored by search engines

The simple coding of the WordPress makes it very convenient for the search engines to detect the sites. Plus, the availability of the meta tag keywords, title, and description further enhances the reachability of the site. 

  1. Better owner control over the site

Having your site on WordPress saves you from many simple issues. You can easily manage small problems and changes on your own without calling a web designer. 

  1. Multiple customization options

There are many different customization options you get on the platform, which provides a better experience for the users. You can modify the site according to the requirements of your users and ensure effective user-experience. 

  1. Add more and more plugins

WordPress allows you to add many plugins for the video, social media, calendar, and many other things. You can get many of these at free of cost, while a few requires some amount of money. However, the prices are highly reasonable, which makes them approachable.

Finally, the site built on WordPress can be developed and modified again and again. So, whenever your business increases, your site can also become bigger with that.

So, now you know all the benefits. Now, pick your reason to get the site on WordPress!

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24 Jan 2017

Methods You Can Use to Customize Your WordPress CSS

The uniqueness of your WordPress site is the key to creating differentiation in the virtual world. But there are hundreds of sites available having the same themes and designs. This makes it really difficult to create differentiation in the design. No matter how hard you try to find a unique theme, it matches with some site. Hence, it is important to make special efforts in order to stand out with the design of the site.

Here you can rely on the various options for customizing your WordPress CSS. This is an effective way of providing a unique look to your site. Hence, the use wordpress css editor becomes a primary need when you have a website.

Here are a few options you can use in order to customize your WordPress CSS. 

  1. Use a child theme

The child theme is an effective way to make updates without affecting other theme updates. Many reputed theme developers use this method.

The creation of the child theme includes a folder, in which, all of the templates from the parent theme are listed. This allows you to make the changes to the theme without affecting the child theme at all.

However, it is important that a skilled professional does the job correctly achieve the quality results. 

  1. Use CSS plugins

There are many suitable plugin options available which you can use for the CSS customization. The biggest benefit of having plugins is that you get to keep the plugins safe, even when the theme is changed. 

  1. Use the customizer

Using a customizer allows the owner of the site to change the settings related to the theme of the site. Plus, he or she can see the preview before applying the changes to the website. There are many themes that allow the users to have the feature of the customizer and get the benefit from it.

Apart from these three options, you can also go for an advanced theme that provides you the full control over the customization of the website.

Finally, it would be better to consult a professional in order to understand the suitability of the options for your site.


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19 Jan 2017

How to Ensure a Top-Quality Performance of Your Magento e-Commerce Site

When it comes to managing the content of the e-commerce site, Magento is the first name that appears in the mind. Its amazing features of customization and the functional approach allows the business leaders to easily handle and manage the site. This is what ensures a smooth process of the online business.

However, it is important to ensure that the Magento store works efficiently, or the site can lose its functionality. So, the article provides you all the necessary tips to ensure high-quality performance of the site. 

  1. Employing latest version is a necessity

According to the experts of magento ecommerce agencyit is important to make sure that the latest version of Magento is working. This becomes more critical when you require your site to load pages very fast. The new versions are always better than the old ones. This is because Magento modifies the new versions to get rid of the old issues. So, it would be a wise move to employ the latest versions always. 

  1. Ensure the CSS and JavaScript compression for better loading speed

It is important to ensure that your site’s CSS and JavaScript have been compressed in order improve the loading speed. Get a Magento expert in order to ensure that the job is done properly. 

  1. Get CDN services

CDN or content delivery services help you distribute your content among your site users according to their geographic location. This allows you to provide the content to your user from a minimal distance, which improves the speed of your site. 

  1. Ensure the continuous optimization of the Magento database

One thing to be extremely careful about is the customization of your database. Once in a two-week period, you can ensure the customization of the database in order to keep the speed according to the requirements. 

  1. Image optimization is important too

The large files of hundreds of pictures can reduce the downloading speed of your site. Hence, it is important to customize the large file sizes of the images.

Finally, you should get the assistance from professionals for a better approach.

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16 Jan 2017

How to Keep Your Magento E-Commerce Site Secure

The amazing functionality and the availability of regular upgrades make Magento a reliable option for the e-commerce websites. However, it is important to ensure the security of your site too.

Here, in this blog, you will find a few important tips to keep your Magento e-commerce site secure. All these tips are provided by the experts of our magento development company. 

  1. Secure with layer protection

Having a single Magento password is not enough. If you want to keep your site safe from all kinds of attacks and threats, use the layer protection options. You can easily find extensions that can provide multi-layer authentication for your site. These extensions usually allow only limited access to the Magento backend, which ensures the safety of your site. 

  1. Customize the login page address

Using the general address for the admin panel can make it easy for the hackers to reach the login page. Hence, you need to customize this address in order to save the site. Customizing with some unique name can restrict the hackers from attacking your site. 

  1. Don’t leave the FTP password unprotected

Most hackers try to guess the FTP password in order to reach a site. Hence, it is important that you make sure that your FTP or File Transfer Protocol password is safe. Here you can go for the SFTP, which is the Secured File Transfer Protocol. This makes your FTP highly secured with the use of a private key file for decryption. 

  1. Keep a backup

A backup plan is as essential as the other steps. When you have downloadable backups and a plan ready for complicated security issues, it becomes easier to handle. Hence, you need to make an active backup plan for the security of the site and be ready for the situations like hacking, crash, and others. This way, you can minimize the loss in the case of any problem and get most of your data back.

Finally, it would be a wise move to consult professionals in order to achieve a secure environment for your e-store site.


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12 Jan 2017

How to Pick the Best Domain Name

So, you are starting a new brand or want your existing brand to become famous in the virtual world also. Great!

The first thing you need to think about is the name of the domain for the website. This is what represents your brand in front of the online viewers. Your domain name has a great effect on the traffic you get on your website. Hence, it is important to pick the most appropriate and interesting name for your website’s domain.

Here are a few important tips that you should keep in mind while making the domain name registration. 

  1. Make it sound catchy

First tips would be to ensure the engaging factor in the name. Try to bring the catchiness in the name, so that, people can easily memorize it. The catchy names easily become famous and people start perceiving it as a brand. The name makes you more popular in the online world. But make sure that it is relevant to your business and services. 

  1. Make it memorable

One thing that is attached to the catchiness is the memorability of the name. However, this is more about the simplicity of the name, which makes it easy for the people to memorize. Plus, the pronunciation of the name should not be very complicated, this reduces the memorability of the name. 

  1. Make it for your target audience

While selecting the name, it is wiser to keep your target audience in mind. The rest of the audience comes along eventually. The name should be able to catch the attention of your target audience. This will ensure an early and quicker response on the online platform. 

  1. Keep the SEO perspective in mind

You can also go with the names that suit your SEO. This perspective is an effective way to attain better ranks on the organic search queries. Google matches the keywords and shows your website on the list. This way you can directly reach your audience.

Finally, it is important to keep the modified versions of the same name in mind. This can help you in the situation of unavailability of the desired name.


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